Marketing Diagnostics and Copywriting

Are you speaking the same language as your clients?

You want your web site to perform not just inform. You want it to sell. You're probably pretty good at the informing since no-one knows your business products or services better than you do.

But does that information create a connection with your chosen client groups and lead to sales? Maybe. Maybe Not. And how would you know?

That's where we come in. We can provide you with a graphic picture of how effectively your web site copy is engaging with target clients. Don't be surprised if it's a revelation.

The fact is that different clients favour different communication styles, dependent on how they prefer to think.

Your web site has a preferred writing style which reflects your culture and philosophy. This style will attract some clients who think in the same way as you do but may well 'turn off' others who think differently.

If your web site copy can arrest the attention of surfers who call in, capturing both their intellect and emotion, then they are more likely to buy.

ShootheBull Linguistic Audit

1. Selling Yourself to Customers

Using the HBDI® (Herrmann Brain Dominance Instrument), Whole Brain® principles are used to profile your:

  • product or service
  • target clients
  • clients' buying priorities

2. Graphic Language

Then using the HBDI® Text Profiler you receive a graphic representation of the marketing language of your current web site so you can see exactly what is happening in the communication zone between you and your clients.

3. Copywriting

Finally we write for people not for robots, adapting the words to make sure your personal voice connects with every guest who drops by.

ShootheBull: flies to the heart of the marketing process

What we offer

  • Lead Generation
  • Higher Conversion Rates
  • Lower Bounce Rates
  • Increased Client Base
  • Improved Return
    on Investment
  • Increased Sales
  • Increased Revenues

Want to know more?

Ring us for a chat on:
01824 710 342

HBDI® Profile output is © 2015 Herrmann Global LLC. Used with permission.